Acceptable: The New Good?

Bud Light has recently started advertising their beer's remarkable "Drinkability." These assert that the best selling point of Bud Light is that if one tries to drink it, they will likely succeed. It is a liquid with very low toxicity. It's drinkable.

Pizza Hut also has a new slogan: "Now you're eating." Pizza Hut is selling their wares as being distinctly food. When you are shoveling mediocre pizza and pasta into your gullet, what you are doing is indeed eating. It can't be denied and Pizza Hut's marketing department is daring you to try.

See also: Ian's thoughts on the matter.